CREATIVE BRAND STRATEGY - TASK 3: CAMPAIGN BRANDING

04.10.2023 - 22.11.2023 (Week 6 - Week 13)
Christie Angelica Bakhary (0350655)
Bachelor of Design (Hons) in Creative Media / Creative Brand Strategy
Task 3: Campaign Branding

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INSTRUCTIONS

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TASKS

Logo

I started by creating sketches of logos ideas on paper.

Then, I try to digitize the logos as well as look for suitable typefaces for my logo.

After getting feedback from Ms. Lilian and my classmates, I tried to sketch another idea I had for the logo. Here, I experimented with making an icon out of the combination of a heart shape and one key element from Hoi An.

Then, I digitize them using various potential typefaces.

I decided to choose the second one, which is a heart-shaped lantern, as it looks minimalist & romantic as well as can portray the image of Hoi An. Below are some attempts on two different typefaces.

Finally, I chose 'ALTERON' as my logo typeface and added 'Lost Vietnam' font for the O on Hoi An, to showcase its vintage feel.

Then, finally, I started choosing my campaign logo colors. Here, I aim to look for a vintage but romantic-modern color.

Final Logo

Black & White Ver.

Reverse Ver.

Colored Ver. 1

Colored Ver. 2

Final Poster

Social Media

Final Social Media Submission

Website

Final Website Submission

Merchandise

Final Merchandise Submission

T-Shirt - Design #1

T-Shirt - Design #2

Totebag - Design #1

Totebag - Design #2

Ceramic Mug

Postcard - Design #1

Postcard - Design #2

Postage Stamp

Final Submission