INTERCULTURAL DESIGN - PROJECT 1 : PROPOSAL

04.01.2022 - 18.01.2022 (Week 1 - Week 7)
Christie Angelica Bakhary (0350655)
Bachelor of Design (Hons) in Creative Media / Intercultural Design
Project 1 : Proposal

---

INSTRUCTIONS

LECTURES

Week 1: Netnography
Netnography, is a specific type of qualitative social media research. It adapts the methods of ethnography, is understanding social interaction in contemporary digital communications contexts. You can think of netnography as a particular set of actions for doing research within and about social media.

Ethnography

Ethnography is a type of qualitative research that involves immersing yourself in a particular community or organization to observe their behavior and interactions up close.

- A way to organise information to support your hypotheses 

- Technology-mediated research and communication 

- Requires you to be in the culture

- First-hand experience

- Participatory

- Face to face

- On-site

Week 2: Culture and Us

Culture is a way of life of a group of people - behaviours, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.

fig 1.4 The iceberg if internal and external culture.

Fig 1.5 the attributes of culture. 

 

PROJECT 1 : PROPOSAL

GROUP MEMBERS:

Catherine

Jolean

Christie

Seojeong

Fengyie

Henry

1. First meeting

We all suggested different cultures that we could do our project on. 

And the suggested cultures were:

• Chinese opera
• Hawaiian culture
• Japanese Street Fashion
• Tradition of Cuba
• Roman mythology
• Mexico’s culture, “Dia de los muertos”

After coming to a vote, a majority of us decided on Japanese street fashion.

 

2. Research 

After agreeing on Japanese street fashion we began our research online and found out that there were so many different types of Japanese street fashion in Japan. There is lolita fashion, Decora fashion, Kogal fashion, Ganguro fashion and many more, we decided to focus only on a few of these fashion styles.

We also did a research on Japanese fashion in general and how it evolved from it earliest mention of it to the modern day. After that a short slide was made as our base proposal for our first consultation with our lecturer Mr. Asrizal. We also decided to do a mix of traditional and modern fashion style.

FEEDBACKS

WEEK 1: 

Specific feedback: Instead of doing about Japanese street fashion as a whole why don't you focus on the Japanese kimono instead for your project.

General Feedback: 

The proposal should have: Research question, objectives, rationale.

WEEK 2:

Specific Feedback:

Research question and Research objectives are related and must coincide with each other. In terms with your research questions they should be more clear and simplified.

Research questions is the question you're asking and finding answer to in the project; while research objective is the reason/objective of those questions you're asking