PACKAGING AND MERCHANDISING DESIGN: PROJECT 1 - PROMOTIONAL PACKAGING

05.10.2022 - 19.10.2022 (Week 6 - Week 8)
Christie Angelica Bakhary (0350655)
Bachelor of Design (Hons) in Creative Media / Packaging and Merchandising Design
Project 1 - Promotional Packaging

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INSTRUCTIONS

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EXERCISES

In this task, we're to create a happy meal design of our own chosen topic. My ideas were:

a) Science theme - Introducing body parts

b) Introducing feelings and emotions

I consulted my ideas with Mr. Shamsul and decided to go with the "Introduction to feelings and emotions" topic. For that, 

References

I started by gathering some illustration and game references, as I will be including some mini quizzes/games on it for kids to interact and learn.

For the overall packaging design, I was highly inspired by a design by TBWA Thailand, which featured a big illustration on the packaging. 

First, I created the dieline

Then start by designing the front and back parts and arrange the layout.

I had 2 layouts in mind:

Final Submission