PACKAGING AND MERCHANDISING DESIGN: EXERCISES

31.08.2022 - 05.10.2022 (Week 1 - Week 5)
Christie Angelica Bakhary (0350655)
Bachelor of Design (Hons) in Creative Media / Packaging and Merchandising Design
Exercises

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LECTURE

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INSTRUCTIONS

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EXERCISES

Exercise 1 - Packaging Design Case Study

In the first exercise, we were assigned to study an existing product's packaging design in detail. Below are the things that need to be observed and included in the case study:

• Brand Introduction

• Target Audience

• Design Elements

• Packaging Practically

• Functionally

• Ergonomics

• Structure and Layering

For this task, I look around my stuff but couldn't get the right one, so I decided to ask my boyfriend and apparently, he got nice and elegant-looking perfume packaging. Then, I bring the packaging to show Mr. Shamsul and got approval from him. Next, I proceed to collect some information about the brand and packaging.

Final Submission