BRAND CORPORATE IDENTITIY - TASK 3: BRAND & POSITIONING

19.03.2023 - 10.05.2023 (Week 7 - Week 10)
Christie Angelica Bakhary (0350655)
Bachelor of Design (Hons) in Creative Media / Brand Corporate Identity
Task 3: Brand & Positioning

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INSTRUCTIONS

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LECTURES

All lectures 1 to 6 have been uploaded in Task 1 - Breaking Brand

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TASKS

TASK 3A - BRAND POSITIONING & IDENTITY

In this task, we're required to create a slide consisting of our brand's information, including the brand value, positioning statement, unique selling point, etc. Together with that, we're also to compile a moodboard for our brand identity (task 3b) later. With that, I started off by writing a draft of my brand's information and moodboard on Google Docs.

For this task, I also refined my logo according to Ms. Li Lian's feedback, and below is the outcome with no color:

Fig.1.1: Refined Logo

Other than that, I also introduced 2 new patterns which are taken from the food cover's handle element (a half circle)

Fig.1.2: New patterns

Final Submission

Fig.1.3: Final Brand Positioning Slide

TASK 3B - APPLICATION

This task is a continuation of the previous one, where we're to create a set of stationary, merchandise, digital presence, and environmental graphic that will represent our brand. 

All the drafts below were using my brand's old pattern

Stationary

Letterhead

Business Card

Invoice

Envelope

Merchandise

Apron

Menu

Coaster

Takeaway Bag

Stamp

Digital Presence

Website

Social Media

Environmental Graphics

Final Submissions