CREATIVE BRAND STRATEGY - FINAL COMPILATION

Christie Angelica Bakhary (0350655)
Bachelor of Design (Hons) in Creative Media / Creative Brand Strategy
Task 2: Ideation & Design Direction

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INSTRUCTIONS

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FINAL SUBMISSIONS

Task 1A: Case Study & Campaign Proposal

30/08/2023 - 20/09/2023 (Week 1 - Week 4)

Task 1B: Campaign Proposal

30/08/2023 - 20/09/2023 (Week 1 - Week 4)

Task 2: Ideation & Design Direction

30/08/2023 - 04/10/2023 (Week 1 - Week 6)

Task 3: Campaign Branding

04/10/2023 - 22/11/2023 (Week 6 - Week 13)

REFLECTION

Experience

Completing all the tasks was not an easy journey, i was experiencing quite a lot of thoughts and confusion, especially when deciding on my design direction on task 2. However, I am grateful for the assistance I received, which allowed me to make significant advancements in my understanding of campaign creation and branding.